Working in the erotic industry doesn’t mean having a wild sex life or an insatiable desire for pleasure. In fact, to work in a sex shop, the most important qualities are a passion for customer service and a genuine desire to help people.
We spoke with employees (whose identities have been changed) to find out why they enjoy working in an erotic boutique. Here’s what they had to say.
1. Helping People
Mylène, 22 years old
"When I started working in an erotic boutique, I expected to meet all kinds of shady or perverted people. But I was genuinely surprised to see that most customers are just everyday people. Many come in because they have a problem they’re trying to solve.
I’ll never forget the first pair of breast prosthetics I sold. I assumed it would be for a man interested in cross-dressing, but I was wrong. It was a woman in her fifties who had undergone a mastectomy due to cancer. She didn’t feel like herself anymore and didn’t want or couldn’t afford reconstructive surgery. Helping her regain confidence was one of the most meaningful experiences I’ve had."
2. Learning and Discovering
Jonathan, 31 years old
"Even after three years, I’m still learning about sexuality every day. At the beginning, it felt like I was discovering something new every hour! In a safe and judgment-free environment, people are willing to open up about their desires, and we can often find exactly what they need.
This industry is incredibly enriching when you drop your preconceptions and take the time to understand people’s experiences."
3. Having Fun at Work
David, 26 years old
"We recently got a new product that syncs with a smartphone app and matches the vibrations to the rhythm of a song. Since the store’s music wasn’t loud enough for the app to detect, I ended up singing to show how it worked!
I added some dramatic vocals and danced a bit, making the whole experience hilarious for the customers. Moments like these make working here so much fun!"
4. Career Growth and Fulfillment
Gloria, 34 years old
"I used to work small, unfulfilling jobs. Then I got the opportunity to work as a sales associate at an erotic boutique and absolutely loved it!
A few years later, I was promoted to floor supervisor, then assistant manager. Today, I manage my own store. It’s so satisfying to see the business grow and know I’m part of that success. I’m proud of my career and feel a strong sense of belonging."
5. Meeting All Kinds of People
Audrey, 29 years old
"I love my job! The evening crowd is often the most entertaining — usually groups of couples who’ve had a drink or two.
One time, a man came in to buy a funny gift for a party. He boasted about how he was ‘the guy who always talks about sex’ and wanted something that would get a laugh. Without missing a beat, I suggested an anal plug — because everyone has a butt! He didn’t find it as funny as we did, but it made for a great story!"
6. Promoting Sexual Health and Education
Éric, 27 years old
"Customers often ask for advice on products suited to their specific health concerns. For example, a woman once asked if a certain toy would work for her because she had a tilted uterus.
We didn’t know the answer right away, so we researched it together. In this case, there was no issue! Providing accurate information and promoting sexual health is an incredibly rewarding part of the job."
7. Making a Positive Impact
Jasmine, 28 years old
"Working in the lingerie section means I often meet women who struggle with body image. It’s so rewarding to help someone walk out feeling beautiful and confident.
I once had a woman who wore a size large come in with low self-esteem, convinced nothing would fit her. When I told her we carried sizes up to 4X, she was surprised. After trying on a few pieces, she stood in front of the mirror, smiling. She told me, ‘Tonight will be the first time in 20 years that I’ll make love with the lights on.’ Moments like that are unforgettable."
8. Personal Growth and Confidence
Carolanne, 19 years old
"I used to be incredibly shy, and the idea of discussing sexuality made me uncomfortable. But now, I’m confident talking about all kinds of topics with customers.
The conversations are never inappropriate; people just want genuine advice. My favorite customers are those who are nervous or have questions following a doctor’s recommendation. Knowing I can ease their concerns and help them feel comfortable is an amazing feeling."
9. Being There for People Who Need Support
Esther, 35 years old
"A woman came in one day experiencing vaginismus after cancer treatment. She was looking for dilators but needed more than just a product — she needed understanding and guidance.
After showing her the options, I brought in my supervisor, who’s also a sexologist. We spent time answering her questions and offering support. She left in tears, thanking us repeatedly.
Knowing we can make a real difference in people’s lives is why I’ve been working here for 10 years. It’s incredibly fulfilling."
Final Thoughts
Working in an erotic boutique is far more than just selling products. It’s about helping people feel empowered, breaking down stigmas, and fostering a safe space for conversations about intimacy and pleasure. Whether it’s providing personalized advice, supporting someone through a health challenge, or simply making someone laugh, every day brings a new opportunity to make a positive impact.
If you’re curious to explore products that could enhance your own pleasure, visit our store — our team is always ready to offer knowledgeable and judgment-free advice. Discover how we can help you feel more confident, comfortable, and satisfied.